Our commitments
Rigorous, human-centred and responsible coaching
Our standards
framework
At BIRDS, we believe that the quality of a coaching engagement depends as much on the expertise of the coaches as on the framework within which they operate.
That is why we share common standards of quality, ethics and responsibility, ensuring that our clients benefit from consistent, safe coaching engagements aligned with the best practices of professional coaching.
Our commitments are built around four key principles
Quality of coaching engagements
All BIRDS coaches share the same quality standards: recognised certifications, regular professional supervision, shared frameworks and ongoing skills development. This high standard ensures a consistent level of quality across all our work.
Ethics and Professional Conduct
Our Code of Ethics and Professional Conduct sets out the principles that guide every assignment: confidentiality, neutrality, prevention of conflicts of interest, protection of individuals, supervision, and the development of autonomy among the people we support.
Social Responsibility
Our CSR policy reflects our commitment to making a lasting contribution to people’s development, promoting diversity and inclusion, supporting our professional and non-profit partners, and reducing the environmental footprint of our activities through an active decarbonisation approach.
Continuous Improvement
We regularly assess client satisfaction, refine our practices and continually invest in the professional development of our team to ensure the lasting quality of our coaching engagements.
Our Reference Documents
Code of Ethics and Professional Conduct
The principles that guide our professional practice: confidentiality, neutrality, protection of individuals, supervision and quality of coaching engagements.
CSR Policy
Our commitment to people’s development, diversity, inclusion, quality of working life and reducing our environmental footprint.
