Alex Urda


Areas of Expertise

  • Developing and accompanying performance through effectiveness and efficiency
  • Relational Intelligence: systems support for teams and organisations
  • Multicultural development and support: bilingual French – Spanish

Certifications & Tools

  • Professional Coaching Certification: Centre Européen de Formation au Coaching / Linkup Coaching / Master II
  • Accredited Coach for European Institutions
  • ORSC: Organization and Relationship Systems Coaching (ICF)
    • Linkup Coaching Specialisations
    • o ‘Coaching managers, teams and strategic staff’ 

Professional Background

  • 21 years in major pharmaceutical companies

  • In charge of Project and Implementation for France e-visit at Bristol-Myers Squibb
  • Sales & Trainer cardio-vascular business unit at AstraZeneca
  • Experience gained: line and matrix management, project leadership, communication techniques

A few words

‘Companies and their managers are faced today with numerous challenges: intense competition, market globalisation and a turbulent economic environment. These challenges inexorably impact performance. The concept of performance is commonly used in organisational environments to designate a certain level of excellence. Coaching is defined as supporting a person or system designed to promote a better expression of their qualities, resources and skills. Drawing on the intrinsic professional qualities of the beneficiaries, the coach seeks to develop their performance and potential, express and reveal talent and overcome any obstacle preventing them from reaching of their desired objectives.

If I were a bird, I would be a Yellow-Legged Gull!

Alex Urda

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