‘Companies and their managers are faced today with numerous challenges: intense competition, market globalisation and a turbulent economic environment. These challenges inexorably impact performance. The concept of performance is commonly used in organisational environments to designate a certain level of excellence. Coaching is defined as supporting a person or system designed to promote a better expression of their qualities, resources and skills. Drawing on the intrinsic professional qualities of the beneficiaries, the coach seeks to develop their performance and potential, express and reveal talent and overcome any obstacle preventing them from reaching of their desired objectives.’